The Public Readiness Package – Available via CMAS Contract Vehicle

Objective

To transform complex agency mandates into a turnkey communications ecosystem that ensures public understanding, meets "Plain Language" requirements, and accelerates program adoption.

Phase 1: Implementation Gap Audit

Activity: Analysis of current policy docs/regulations to identify "friction points" where public confusion is likely.

Deliverable: A Readiness Audit Report outlining messaging gaps and a strategy for the "Plain Language" transition.

Cost: $12,500

Phase 2: Plain-Language Architecture & Playbook

Activity: Development of a core "Message House" and a "Public-Facing Narrative" that translates technical requirements into a clear "Why" and "How."

Deliverable: The 2026 Messaging Playbook (Approved copy blocks for web, press, and social).

Cost: $15,000

Phase 3: The "Fast-Start" Asset Toolkit

Activity: Creation of a multi-channel deployment kit.

Includes:

  • "How-To" Explainer Video (60s)

  • Multilingual Fact Sheets

  • Community Partner Toolkit (Social/Email templates).

Deliverable: Final Asset Library (Fully accessible and multi-lingual).

Standard Phase 3 ($22k): 1 Video, 3 Fact Sheets, 1 Toolkit (2 languages).

Expanded Phase 3 ($42k): 3 Videos with cutdowns (Series), 5 Fact Sheets, Full Partner Social Kit (5 languages + ADA/508 Accessibility Remediation).

Total Package: $49,500-$69,500

The 12-Week Implementation Schedule

Both packages follow the same structural rhythm to ensure the agency sees "quick wins" while the deeper assets are being developed.

Month 1: The Insight Phase (Weeks 1–4)

  • Focus: Immersion, Audit, and Alignment.

  • Week 1: Project Kickoff and Data Gathering (Reviewing current statutes/drafts).

  • Week 2: Stakeholder/SME Interviews (Internal "brain-dump" sessions).

  • Week 3: Drafting the Friction/Gap Audit Report.

  • Week 4: Presentation of Phase 1 findings and approval of the strategic direction.

  • Milestone: Completion of Phase 1.

Month 2: The Architecture Phase (Weeks 5–8)

  • Focus: Strategy, Messaging, and Prototype Design.

  • Week 5: Development of the Message House and Core Narrative.

  • Week 6: Drafting "Plain Language" copy for guides and scripts.

  • Week 7: Creative Direction/Visual Style-guide development.

  • Week 8: Review of Draft Copy and Storyboards/Prototypes.

  • Milestone: Completion of Phase 2.

Month 3: The Deployment Phase (Weeks 9–12)

  • Focus: Content Production and Final Delivery.

  • Week 9: Production of Videos and Design of Fact Sheets/Toolkits.

  • Week 10: Multi-lingual Transcreation/Translation and Accessibility (508) Compliance checks.

  • Week 11: Final Review and Quality Assurance.

  • Week 12: Final Handoff of the Turn-Key Asset Library.

  • Milestone: Completion of Phase 3.

Note that the expanded Phase 3 adds an additional month to this schedule.

Why This Format Works for California Agencies

  • Procurement-ready. Fixed fee, clear deliverables, and CMAS-aligned labor categories (541613 Marketing Consulting Services / 541910 Market Research and Analysis).

  • Compliant from the start. Every asset we produce – from PDFs to videos – is built from the ground up to be AB 434 (ADA/508) compliant and Dymally-Alatorre ready. We don't just translate; we ensure your message is accessible to every Californian, legally and culturally.

  • Evidence-driven. Built on qualitative research and peer analysis, not opinion.

  • Mission-first. Centers on clarity, alignment, and audience understanding.

  • Expandable. Provides the foundation for more content development.

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