About Us

Program 11 is a women-led strategic content agency based in Los Angeles. We create engaging marketing campaigns that speak to your audiences. Our innovative strategies and compelling content drive brand affinity, generate leads, enable sales, and drive business growth for clients.

And the 11? It’s the most intuitive and purposeful of all numbers. And its two pillars are aligned—much like our founders. Meet us.

Jenna Briand

Partner / Creative

Jenna has learned 90% of what she knows by someone telling her a good story. This includes back-porch farm tales from Iowan uncles, epic literary arguments from Berkeley professors, and numerous life lessons from Bowie lyrics, TED Talks, and a steady stream of podcasts. She’s a firm believer that a good story, told skillfully, is a great way to move people, make change, and influence the world for the better. She’s led content teams at companies like NBC, Time Inc., and Participant Media.

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Miriam Bookey

Partner / Strategy

Miriam began her career as a small-town journalist and columnist but segued into digital communications once she discovered its reach and potential for global impact. At AOL, she worked in corporate communications as a market analyst, helped the fledgling internet brand launch its first blog, and later returned to her journalism roots as managing editor for AOL CityGuide. She went on to head communications and strategy for healthcare sector startup DoctorsDirect.

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Our 11 Brand Values

People are our purpose

Relationships and connection is what matters. We believe in the intrinsic goodness of human beings and in our shared hope for positive outcomes.

Kindness is productive

Being kind is and should feel easy. Meaningful connections make life worthwhile, so we aim to build bonds of trust and understanding through kind words and actions.

There’s plenty for everyone

We respect experience, compensate fairly, and ensure that we elevate others as we find our own success. We can achieve greatness together.

Purposeful, not panicked

If we’re racing toward a finish line, we’re probably underthinking it. So we build time to do it right.

Deep, not boring

We seek meaningful content that comes from a place of insight, empathy, and truth. Our shared wisdom – yours and ours – results in deeper content, which fosters deeper connections.

If we stop growing, then what?

By embracing curiosity and a growth mindset, we continuously expand our capabilities and perspectives. Stagnation? Not an option.

Words matter

Language has power. The words we use shape relationships and impact lives. We communicate with care, integrity, and awareness of that influence.

Do the right thing

We uphold ethical principles and honor our commitments and our contracts. Building trust through accountability is our foundation.

Feedback is freedom

Generative feedback leads to positive change. Open, compassionate dialogue allows us to align and nurture partnerships. Listening is as vital as speaking.

Nothing to hide

Transparency is trust, and we’re not interested in anything else.

11 is magic

The way we work and live defines us. When we come together with these values – fueled by purpose, creativity, and caring for one another – our partnerships can lead to magical outcomes.

Team & Contributors