Partners in momentum

Program 11 fuses research, strategy, and creative into one team: the business thinking of a consultancy, the instincts of an agency, and the craft to actually create it.

We’re not your typical marketing and advertising people. We’re also not your typical consultants. We’re former journalists and educators, deep strategic thinkers, and creatives that have honed our craft over decades.

You might call us outsiders. We don’t fit into a single category. The businesses we work with don't fit their own categories anymore either. 

As outsiders, we can spot patterns that others can’t. Other agencies see research, strategy, and creative as three separate disciplines. We see them as three essential steps on the same journey – helping you figure out what to do next.

  • Black and white portrait of a smiling woman with shoulder-length hair, wearing a collared shirt, against a background of bookshelves.

    Jenna Briand

    CO-FOUNDER / CONTENT AND CREATIVE

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  • Miriam

    Miriam Bookey

    CO-FOUNDER / RESEARCH AND STRATEGY

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  • A woman with long blonde hair, wearing a gray blazer and a gold necklace, sitting indoors near some tall green plants.

    Teagan Carlson

    DIRECTOR, RESEARCH AND STRATEGY

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  • Tavaner

    Tavaner Sullivan

    DIRECTOR, BRAND AND CREATIVE

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  • A young woman with long, wavy red hair smiling at the camera, wearing a dark blue shirt, outdoors in front of a white decorative iron gate and autumn foliage.

    Kirsten Withrow

    CONTENT DIRECTOR

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  • A young man with short light brown hair smiling, wearing a gray T-shirt, sitting against a plain background.

    Jordan Cathey

    ART DIRECTOR

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  • A woman with red hair smiling, wearing red lipstick and a multicolored scarf, in an indoor setting.

    Ashley Laabs

    RESEARCH STRATEGIST

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  • A man smiling, wearing glasses, a striped dress shirt, and a black and yellow bow tie, standing indoors near a brick wall.

    Adam Rogers

    DATA ANALYST

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  • A man with glasses sitting against a wall, smiling, wearing a patterned shirt over a white t-shirt.

    Alex Tighe

    Graphic Designer

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  • A woman with long dark hair smiling, wearing a black jacket, with a cityscape and a historic building in the background.

    Jenni Wight

    FINANCE MANAGER

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  • Black and white photograph of a smiling man in front of a bookshelf with several books and clocks.

    John Wight

    INVESTOR ADVISOR

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  • Black and white portrait of a smiling man with wavy hair, wearing a checkered shirt and blazer.

    Martin Lauber

    INVESTOR ADVISOR

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  • Headshot of a smiling man with dark curly hair and beard, wearing a black shirt, against a gray background.

    Max Denby / Brave Media

    PRODUCTION PARTNER

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  • A man with glasses and a beard, wearing a navy cap and black shirt, smiling outdoors.

    Nick Comardo / Brave Media

    PRODUCTION PARTNER

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  • A man with a beard and tousled hair posing against a pink background.

    Richie Kulchar / Junk Films

    PRODUCTION PARTNER

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  • Person filming with a professional camera in an indoor setting.

    Ben Boyd / Junk Films

    PRODUCTION PARTNER

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  • A bearded man wearing a baseball cap takes a selfie outdoors.

    Benny Silva

    MOTION DESIGN PARTNER

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Our 11 Brand Values

People are our purpose

Relationships and connection is what matters. We believe in the intrinsic goodness of human beings and in our shared hope for positive outcomes.

Kindness is productive

Being kind is and should feel easy. Meaningful connections make life worthwhile, so we aim to build bonds of trust and understanding through kind words and actions.

There’s plenty for everyone

We respect experience, compensate fairly, and ensure that we elevate others as we find our own success. We can achieve greatness together.

Purposeful, not panicked

If we’re racing toward a finish line, we’re probably underthinking it. So we build time to do it right.

Deep, not boring

We seek meaningful content that comes from a place of insight, empathy, and truth. Our shared wisdom – yours and ours – results in deeper content, which fosters deeper connections.

If we stop growing, then what?

By embracing curiosity and a growth mindset, we continuously expand our capabilities and perspectives. Stagnation? Not an option.

Words matter

Language has power. The words we use shape relationships and impact lives. We communicate with care, integrity, and awareness of that influence.

Do the right thing

We uphold ethical principles and honor our commitments and our contracts. Building trust through accountability is our foundation.

Feedback is freedom

Generative feedback leads to positive change. Open, compassionate dialogue allows us to align and nurture partnerships. Listening is as vital as speaking.

Nothing to hide

Transparency is trust, and we’re not interested in anything else.

11 is magic

The way we work and live defines us. When we come together with these values – fueled by purpose, creativity, and caring for one another – our partnerships can lead to magical outcomes.