LX Marketing
We blend the science of Learning Experience Design
with the art of Content Marketing.
How Brands Use LX Marketing Today:
Virtual Webinars & Events
for Customers
Give your customers access to something that will inspire them—be it a mindfulness series, a skincare tutorial, or expert guidance on saving money.
Employee Training &
Culture-Building
Distributed employees need support, too. Bring them together for training sessions that will enhance their professional development and sense of well-being.
Branded Workshops & Courses
for Deep Engagement
Help your audiences learn about you, your products, and your services by offering engaging multi-part online courses and workshops.
How LX Marketing Works:
“Teaching” somebody something is a scientifically-proven way to get into their brains and have them remember you. That’s why webinars, online workshops, and interactive learning experiences are proliferating. This is called learning experience design (LX design).
Using the best principles of LX design, content marketers can become LX marketers – blending brain science with creative to make these experiences fun, interesting, and engaging for customers to learn from and about you.
LX marketing gives us tried and true tools that help you connect, gain loyalty, and grow audience. We do this for healthcare providers (teaching patients about their care), technology companies (training users on products), and financial services (educating customers about what offerings are right for them).
In this way, we like to say we’re using brain science for good — helping to make people healthier, more productive, and more savvy.
