Smart CMOs are asking: “Do I ignore AI or do I employ AI?” Program 11 can answer that.
We define where and how you can use AI for your content so you can fast-track efficiencies while protecting your brand.
We audit your content so you can accomplish more with a lean team, fill talent gaps, and save time and money by harnessing GenAI in content creation.
Talk to us.
The AI Content Readiness Program
Which content could be replaced or enhanced with AI, and which content shouldn’t? We have a rubric for determining what content is suitable for employing AI. We customize this rubric with criteria for your organization, conduct an audit, and deliver an easy-to-follow playbook for to maintain your brand standards across copy, visuals, and video content informed by AI.
AI Readiness Criteria
We’ll conduct discovery to ensure we’re framing the right problems that AI can answer. During this process, we gather your brand guidelines in order to develop brand-aligned criteria driven by your business goals.
AI Audits
We’ll help you assess what content you have at every customer touchpoint, and where there are opportunities. Our clear “what next” outputs show you where you could use AI, where you shouldn’t use AI, and why.
AI Playbooks
We’ll upskill your team with a decision tree along with the recommended GenAI tools and prompts to create content. With our AI playbook, your team is empowered with a repeatable process that they can implement with ease.
We help you figure AI out.
We audit your content, make AI content playbooks, and train your teams to create.
With our deep experience in highly regulated industries, we can help any business improve content output while mitigating risk.
Why GenAI, and why now?
Generative AI is a subset of artificial intelligence that uses algorithms to create unique content such as text, images, video, and more.
And AI has everyone’s attention. This includes brands and their marketing organizations that – in any economically “cautious” period – also has them wondering: “could we be using GenAI for content and save money, or grow faster?”
The answer for lots of your content is, “yes,” and for some of your content, it’s “maybe.”
What AI skills does Program 11 bring?
Program 11 has been living and breathing content for more than a decade – as researchers, journalists, filmmakers, designers, and marketers. GenAI now offers us a mind-bending number of tools that help us be better content creators, and we’ve immersed ourselves in the “how” so that we can bring that knowledge to you. We know what brands (and Google) mean by “quality content,” and we know how to create content – with and without AI help – that will be embraced and trusted by your audiences.
Can Program 11 help us get our creative teams on board?
We not only deliver you the solution and the playbook, we help our clients make using AI part of their systems. When your teams see how some of their lower-value tasks can be made easily repeatable with AI, they’ll be able to focus on the higher-value (and arguably more fun) content. Time and again, creative teams enthusiastically embrace our turnkey content playbooks. And yours will, too.
Let’s get started with your AI Content Readiness Program
Tier One: Readiness Criteria
We’ll interview stakeholders to align on goals, set up and validate your audit criteria, and deliver our tried-and-tested spreadsheet template that makes it easy for you or another partner to conduct your AI-readiness audit.
What you get:
A multi-tabbed spreadsheet with content touchpoints and AI criteria.
A “how-to” guide for conducting the audit.
Tier Two: Audit
With criteria in place, we’ll work with you to select a representative sample of content from across your organization. We will then audit and analyze a representative sample of your content, reporting which content types are AI-ready.
What you get:
A multi-tabbed spreadsheet with content touchpoints and AI criteria.
Representative content fully audited for AI-readiness
Report showcasing where and why you can shift content activities to incorporate GenAI based on your business goals and brand opportunities.
Tier 3: Audit + Playbook
After conducting the audit, we’ll deliver a best practices playbook that includes a decision tree and instructions to utilize GenAI for copy, images, and video while mitigating risks if you are in a regulated field.
What you get:
A multi-tabbed spreadsheet with content touchpoints and AI criteria.
Representative pieces of content fully audited for AI-readiness
Report showcasing where and why you can shift content activities to incorporate GenAI based on your business goals and brand opportunities.
Playbook with decision tree and recommended tools and prompts for GenAI-enhanced content.
Team roadshow to ensure understanding and increase success in execution.