Creative leaders are asking: “Where and how do we employ AI?” Program 11 can help you answer that.
Today, you can instill trust and protect your brand with our AI Content Principles guide.
We upskill your team so you can save time and money by harnessing AI in content creation.
Talk to us.
The AI Content Readiness Program
Which content could be replaced or enhanced with AI, and which content shouldn’t? We have a rubric for determining what content is suitable for employing AI. We conduct workshops to customize this rubric for your organization, perform audits, and deliver easy-to-follow AI content playbooks to maintain your brand standards across copy, visuals, and video content informed by AI.
AI Content Workshops
We workshop with you to frame the right problems that AI can answer, then deliver AI recommendations that you can immediately put to use, unlocking the potential of AI in your content planning and creation. Think of this as your crash course in AI content strategy.
AI Content Audits
We’ll customize our AI content criteria for your brand, then help you assess where there are opportunities at every content touchpoint across your ecosystem. Our clear “what next” outputs show you where you could use AI, where you shouldn’t use AI, and why.
AI Content Playbooks
We’ll empower your team with a decision tree along with AI methodologies and guardrails to create brand-aligned content efficiently and effectively. With our AI playbook, you’re given repeatable processes for creation and governance that you can implement with ease.
We help you figure AI out.
We audit your content, make AI content playbooks, and train your teams to create. With our deep experience in highly regulated industries, we can help any business improve content output while mitigating risk.
-
Generative AI is a subset of artificial intelligence that uses algorithms to create unique content such as text, images, video, and more.
And AI has everyone’s attention. This includes brands and their marketing organizations that – in any economically “cautious” period – also has them wondering: “could we be using GenAI for content and save money, or grow faster?”
The answer for lots of your content is, “yes,” and for some of your content, it’s “maybe.”
-
Program 11 has been living and breathing content for more than a decade – as researchers, journalists, filmmakers, designers, and marketers. GenAI now offers us a mind-bending number of tools that help us be better content creators, and we’ve immersed ourselves in the “how” so that we can bring that knowledge to you. We know what brands (and Google) mean by “quality content,” and we know how to create content – with and without AI help – that will be embraced and trusted by your audiences.
-
We deliver recommendations, then we help our clients make using AI part of their systems. When your teams see how some of their lower-value tasks can be made easily repeatable with AI, they’ll be able to focus on the higher-value (and arguably more fun) content. Time and again, creative teams enthusiastically embrace our turnkey content playbooks. And yours will, too.
Let’s get started!
Schedule a 15-minute Zoom to assess your AI Content Readiness and get pricing options.
What the industry is saying