Program 11’s Relationship Opportunity Model
Build trust, drive need, and grow customer loyalty.
The Relationship Opportunity Model
The Relationship Opportunity Model is a strategic system for building, strengthening, and sustaining customer relationships. It combines a diagnostic quadrant, a strategic framework, and a relationship journey map to help brands:
Diagnose where they stand in their audience’s hearts and minds
Identify untapped opportunities for deeper engagement and stronger loyalty
Develop a strategy that turns relationships into revenue
Why This Matters Right Now
The brands that dominate their industries aren’t just selling a product—they’re building relationships that drive preference, advocacy, and long-term success. The Relationship Opportunity Model helps you unlock that competitive advantage.
Brands that ignore this reality get left behind.
How the Relationship Opportunity Model Works
The Relationship Quadrant – A diagnostic tool that pinpoints where your brand, product, or service currently sits in the trust/need landscape.
The Relationship Journey – A detailed roadmap for guiding customers from awareness to deep loyalty, ensuring consistency and connection at every relationship stage and touchpoint.
The Relationship Framework – The recommended positioning and messaging framework for bringing relationship to life.
What This Means for You
This isn’t about incremental gains. It’s about positioning your brand where it belongs—at the center of the relationships that matter.
Your audience is deciding, right now, whether to trust you, need you, and choose you. The brands that act with clarity and conviction will win.
Read our article about the Relationship Economy and then ask yourself: Where do you stand? And where do you want to go next?
