Program 11 is your trusted agency parter for your first 90 days

Your first 90 days as a new marketing leader are about clarity, credibility, and relationship building.

We get it, and we’ve got it for you. The “First 90-Day Marketing Impact Sprint” unlocks where you are, where you need to go, and how to get there.

📌 Materials Audit – This is the “where you’ve been and where you are” document. We collate, review, and synthesize brand playbooks and guidelines, recent marketing materials, and strategies into one clear summary document, inclusive of current positioning and key messages.

📌 Team Interviews and Workshop – This is the “what we are and what we stand for” exercise, capturing the ethos, challenges, hopes and concerns from a neutral perspective, culminating in a workshop to align on what we are and what we stand for before we engage audiences beyond the marketing function.

📌 Cross-Department Pulse Check – This is the “where you stand” document. We engage key stakeholders across the company to understand how your marketing function is perceived — uncovering roadblocks, opportunities, and ways to build stronger partnerships across the company. 

📌 Gap and Opportunities Roadmap The resulting analysis and “do this now, later, long term” document integrates insights from the audit, workshop, and stakeholder conversations, delivering key priorities and what to address first in order to strengthen alignment and collaboration across departments. By addressing gaps and building deeper internal trust, your marketing department will be positioned as a valued strategic partner for cross-functional teams, making it easier to gain buy-in and achieve your goals. 

📌 C-Suite Brief – We turn the “what we’ve learned, where we’re going” into a clear, jargon-free document, video, or animated deck to share with the C-Suite, board, and other stakeholders to show the unlocked opportunities and the traction being made against them. 

With us, you’ll have a clear, market-driven foundation for success. In layman’s terms, we’ll help you crush it. All for $30,000.

With this sprint, we’re not only delivering immediate traction for a new marketing leader—we’re strengthening every team that depends on marketing’s success. Our work creates seamless cross-functional collaboration, ensuring alignment between marketing, product, sales, brand, PR, and demand generation.

Adding $50,000 to the scope includes the following, extending the timeline by 60 days:

Competitive Insights  – We map your brand against others in your space to identify how they are positioning and messaging to your target audiences. The resulting competitive analysis includes the whitespace opportunities we’ve identified for your brand. 

Audience Research – This is the “what they think about you” moment. Through surveys and interviews, we define who the brand serves, how different customer segments perceive its value, and how competitors are positioned in terms of trust and need. Our research insights include top takeaways, quotes, and at least one “a-ha” moment. 

Relationship Journey Mapping – Here’s where the “strategic action” takes place. We identify the strongest moments in your brand’s customer relationship — and where opportunities exist. You’ll now have documentation of what customers trust and need from your brand — mapped to their journey.

Brand Positioning Through our insights and audience research, we determine if existing positioning resonates with target audiences and provide clear, differentiated variations.  

Messaging Frameworks – We craft detailed messaging frameworks tailored to each audience segment, ensuring consistency across marketing, sales, and internal communications. 

We could talk all day about how we are warm, unbiased, respectful, and seasoned professionals.

But what people really want to know is what we are not.

  • We are not: A consultancy that’s going to try to upsell you every step of the way

  • We are not: Time and effort wasters – everything we do should have minimal impact to the existing team

  • We are not: A framework-obsessed organization trying to fit your unique needs into our proprietary methodologies and processes

  • We are not: An AOR wanna be trying to elbow out your current agencies

  • We are not: A callous evaluator coming in to “grade” your team and your vendor agencies

  • We are not: Sugarcoaters. We'll tell it straight, but with context and compassion