https://www.program11.com/articles daily 0.75 2026-03-27 https://www.program11.com/articles/the-case-for-competitive-archetypes monthly 0.5 2026-03-27 https://www.program11.com/articles/2026-trends-that-matter monthly 0.5 2026-03-25 https://www.program11.com/articles/how-to-signal-ai-authority-four-pillars monthly 0.5 2025-12-17 https://www.program11.com/articles/geo-aeo-in-practice-program11-real-brands monthly 0.5 2025-10-06 https://www.program11.com/articles/search-landscape-just-shifted monthly 0.5 2025-10-06 https://www.program11.com/articles/youre-not-who-they-think-you-are monthly 0.5 2025-05-13 https://www.program11.com/articles/11-ways-to-measure-if-your-brand-is-stacking-up monthly 0.5 2025-07-24 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/b5f2c905-44ee-4d15-b9ac-2c3ee61e2596/Program+11+Relationship+Quadrant.jpg The 11 - 11 attributes to measure if your brand is trusted, needed, and having an impact - Make it stand out The Relationship Scorecard https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/24e380fb-9d54-461b-907d-8b8452e4392d/Relationship+Opportunity+Quadrant+P11.png The 11 - 11 attributes to measure if your brand is trusted, needed, and having an impact - Make it stand out The Relationship Quadrant https://www.program11.com/articles/the-relationship-economy-trust-need-and-customer-loyalty monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/80dd8edb-e4e5-49b0-a554-5005947c9d60/Screenshot+2025-04-01+at+11.52.54%E2%80%AFAM.png The 11 - The Relationship Economy - Make it stand out Mapping General Market Trust & Need https://www.program11.com/articles/humans-are-your-ip monthly 0.5 2025-03-10 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/34496094-792b-4f5a-81fd-f5200a980a99/Screenshot+2025-02-20+at+11.41.01%E2%80%AFAM.png The 11 - Humans are your IP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.program11.com/articles/11-questions-with-neil-bedwell monthly 0.5 2025-04-09 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/a7dc1b3b-65f6-4698-9f65-0c52f02aff46/Screenshot+2025-04-02+at+5.25.13%E2%80%AFPM.png The 11 - 11 Questions with Neil Bedwell, Partner and President, LOCAL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.program11.com/articles/how-to-craft-learning-objectives-that-make-content-more-memorable-and-actionable monthly 0.5 2025-02-12 https://www.program11.com/articles/instructional-marketing-checklist monthly 0.5 2025-02-12 https://www.program11.com/articles/the-secret-to-better-personas-adding-in-learning-preferences monthly 0.5 2023-11-15 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/5b82a359-049a-403c-9474-27d6ebe9c4ae/Screenshot+2023-11-02+at+12.21.22+PM.png The 11 - The Secret to Better Personas? 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Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/1608270861820-83T8QT9430J7T31ZSQB8/Banner%2BHealth.jpg Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/1589258001367-4W54Q011GM4TY918FUY9/UCLA.png Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/1589258000590-SPYUO23UYXZBFYI41TU7/Microsoft.png Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/1589258000980-A6YZGPCCWGICZWMXBDJA/JP+Morgan.png Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/1589258000987-P0GE7NJV5CE7U3DW17XB/Kaiser+Permanente.png Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/1598912344290-E0UBVS5PDQM4B6D5N834/Clorox.png Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/1598912376900-DSBQBOGLLC6EZTH3SH1U/Novartis.png Program 11 - 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Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/f9c4a360-0ab7-4fb8-855c-96eba79344ef/MHSOAC.png Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/bdcd0c0d-dbab-46f1-841d-976f165a179d/University-of-Washington-Logo.png Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/941f1b2a-56e7-4071-856a-0cc59b5cfe4d/CalABLE-New.png Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/eb9f31e5-6a51-4a89-a359-220c553dac66/EPSON.png Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/31ae624e-f05a-43ed-9dcd-855094d4cc77/Sam+Reich.jpeg Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/b15262a9-6421-43df-bb0d-f787a60b6286/matt+hofherr.jpeg Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/0b249216-83c6-45d3-9f15-85921a4c5d49/alex+morehouse.jpeg Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/560d7cd7-947e-4383-96b7-f01e8d86bef4/wade+osborne.jpg Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/d8f199ad-254d-4108-adda-81094a7aab78/Research.png https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/32be7341-c3c1-4c10-99ad-13f229e91845/workflow-coaching-plan-wtzkxgtfi9dsita2vdvysr+copy.png https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/07c0c587-a3ee-45ee-a2d8-87def5d5fa9c/bulb-1-n0mbweqwaprpfssdl4n2n+copy.png https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/8fd07625-faab-4e1a-9975-40644a02bf44/MUSE-Creative-Awards-Site-Bages-2024-Gold.png https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/dbf86d11-032e-4c61-9239-30cf8647c10a/MUSE-Creative-Awards-Site-Bages-2024-Silver.png https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/637f5257-8f7f-4b69-9cc1-316a367c0658/WBE_Seal_REVERSE.png https://www.program11.com/jenna-briand daily 0.75 2024-09-30 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/1600895008015-Z75SOCAA31CSVCMHV2D3/Headshot_Jenna-2-Edit.jpg Jenna Briand - Meet Jenna Jenna credits 90% of what she knows to someone telling her a good story. This includes back-porch tales from Iowan uncles, literary arguments from college professors, and life lessons from Bowie lyrics. She’s a firm believer that a good story, told skillfully, is the best way to move people, make change, and influence the world for the better. Jenna spent her early career creating editorial and video content while leading teams at AOL, Time Inc., NBC, and Participant Media. She went on the become partner and head of creative for the marketing agency Redbird, working arm in arm with major brands and foundations to develop content strategies and high-impact creative. She has been recognized for award-winning brand campaigns, videos, print magazines, websites and social content—much of which she created in collaboration with her Program 11 business partner, Miriam Bookey. Her clients have included Microsoft, Kaiser Permanente, Banner Health, Epson, Clorox, UCLA, California Closets, JP Morgan, and the The Bill and Melinda Gates Foundation. Jenna graduated elementary school in Iowa, college in Berkeley, and received several honorary “life” degrees in San Francisco and New York City. She lives in Los Angeles. https://www.program11.com/miriam-bookey daily 0.75 2024-06-18 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/1600893345762-G86BEOV33GZYK5QWM3IW/Headshot_Miriam-Full-Body.jpg Miriam Bookey - Meet Miriam Miriam began her career as a small-town journalist and columnist but segued into digital communications once she discovered its reach and potential for global impact. At AOL, she worked in corporate communications as a market analyst, helped the fledgling internet brand launch its first blog, and later returned to her journalism roots as managing editor for AOL CityGuide, where she first met her Program 11 Partner Jenna Briand. After leaving AOL, she proceeded to head communications and strategy for healthcare sector startup DoctorsDirect. Miriam and Jenna reconnected to join Mind Over Media, where they conceptualized and launched the print consultancy company’s digital content marketing practice. Together they helped the agency rebrand into Redbird, where they proceeded to win multiple awards, including Project of the Year from the Content Marketing Institute. Miriam’s passion is helping brands find, reach, and engage their audiences across platforms. She has worked with a range of global brands including Microsoft, ByteDance, Costco, and Clorox, and for institutions and philanthropies that include UCLA, The Bill and Melinda Gates Foundation, Roadtrip Nation, and the Ewing Marion Kauffman Foundation. Miriam graduated from the Robert D. Clark Honors College at the University of Oregon with a Bachelor of Arts Degree in Journalism and received a Master of Science Degree in New Communication Technologies from Boston University. She has two adult sons and resides in Los Angeles, California, with her husband and their matching shepherd mixes Niko and Otto. https://www.program11.com/banner-health-case-study daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/07e3b17a-3af6-4b76-a5b8-48ce6701b0e8/Banner_Guidebook_Patient_Hip_Page_01.jpg Banner Health https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/5650f2d0-af0a-404f-a043-77b96bd3933d/Banner_Guidebook_Patient_Hip_Page_02.jpg Banner Health https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/94b6e645-161f-48b0-90e6-9734305f1730/Banner_Guidebook_Patient_Hip_Page_03.jpg Banner Health https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/94b57742-127c-481e-bdd9-e5702b73aaea/Banner_Guidebook_Patient_Hip_Page_05.jpg Banner Health 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