https://www.program11.com/articles daily 0.75 2026-07-08 https://www.program11.com/articles/the-cost-of-infinite-content monthly 0.5 2026-07-08 https://www.program11.com/articles/the-case-for-competitive-territories monthly 0.5 2026-07-08 https://www.program11.com/articles/2026-trends-that-matter monthly 0.5 2026-03-25 https://www.program11.com/articles/how-to-signal-ai-authority-four-pillars monthly 0.5 2025-12-17 https://www.program11.com/articles/geo-aeo-in-practice-program11-real-brands monthly 0.5 2025-10-06 https://www.program11.com/articles/search-landscape-just-shifted monthly 0.5 2025-10-06 https://www.program11.com/articles/youre-not-who-they-think-you-are monthly 0.5 2025-05-13 https://www.program11.com/articles/11-ways-to-measure-if-your-brand-is-stacking-up monthly 0.5 2025-07-24 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/b5f2c905-44ee-4d15-b9ac-2c3ee61e2596/Program+11+Relationship+Quadrant.jpg The 11 - 11 attributes to measure if your brand is trusted, needed, and having an impact - Make it stand out The Relationship Scorecard https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/24e380fb-9d54-461b-907d-8b8452e4392d/Relationship+Opportunity+Quadrant+P11.png The 11 - 11 attributes to measure if your brand is trusted, needed, and having an impact - Make it stand out The Relationship Quadrant https://www.program11.com/articles/the-relationship-economy-trust-need-and-customer-loyalty monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/80dd8edb-e4e5-49b0-a554-5005947c9d60/Screenshot+2025-04-01+at+11.52.54%E2%80%AFAM.png The 11 - The Relationship Economy - Make it stand out Mapping General Market Trust & Need https://www.program11.com/articles/humans-are-your-ip monthly 0.5 2025-03-10 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/34496094-792b-4f5a-81fd-f5200a980a99/Screenshot+2025-02-20+at+11.41.01%E2%80%AFAM.png The 11 - Humans are your IP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.program11.com/articles/11-questions-with-neil-bedwell monthly 0.5 2025-04-09 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/a7dc1b3b-65f6-4698-9f65-0c52f02aff46/Screenshot+2025-04-02+at+5.25.13%E2%80%AFPM.png The 11 - 11 Questions with Neil Bedwell, Partner and President, LOCAL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.program11.com/articles/how-to-craft-learning-objectives-that-make-content-more-memorable-and-actionable monthly 0.5 2025-02-12 https://www.program11.com/articles/instructional-marketing-checklist monthly 0.5 2025-02-12 https://www.program11.com/articles/the-secret-to-better-personas-adding-in-learning-preferences monthly 0.5 2023-11-15 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/5b82a359-049a-403c-9474-27d6ebe9c4ae/Screenshot+2023-11-02+at+12.21.22+PM.png The 11 - The Secret to Better Personas? 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Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/0b249216-83c6-45d3-9f15-85921a4c5d49/alex+morehouse.jpeg Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/560d7cd7-947e-4383-96b7-f01e8d86bef4/wade+osborne.jpg Program 11 - Turning Complexity into Clarity https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/d8f199ad-254d-4108-adda-81094a7aab78/Research.png https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/32be7341-c3c1-4c10-99ad-13f229e91845/workflow-coaching-plan-wtzkxgtfi9dsita2vdvysr+copy.png https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/07c0c587-a3ee-45ee-a2d8-87def5d5fa9c/bulb-1-n0mbweqwaprpfssdl4n2n+copy.png https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/8fd07625-faab-4e1a-9975-40644a02bf44/MUSE-Creative-Awards-Site-Bages-2024-Gold.png https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/dbf86d11-032e-4c61-9239-30cf8647c10a/MUSE-Creative-Awards-Site-Bages-2024-Silver.png https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/637f5257-8f7f-4b69-9cc1-316a367c0658/WBE_Seal_REVERSE.png https://www.program11.com/jenna-briand daily 0.75 2024-09-30 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/1600895008015-Z75SOCAA31CSVCMHV2D3/Headshot_Jenna-2-Edit.jpg Jenna Briand - Meet Jenna Jenna credits 90% of what she knows to someone telling her a good story. This includes back-porch tales from Iowan uncles, literary arguments from college professors, and life lessons from Bowie lyrics. She’s a firm believer that a good story, told skillfully, is the best way to move people, make change, and influence the world for the better. Jenna spent her early career creating editorial and video content while leading teams at AOL, Time Inc., NBC, and Participant Media. She went on the become partner and head of creative for the marketing agency Redbird, working arm in arm with major brands and foundations to develop content strategies and high-impact creative. She has been recognized for award-winning brand campaigns, videos, print magazines, websites and social content—much of which she created in collaboration with her Program 11 business partner, Miriam Bookey. Her clients have included Microsoft, Kaiser Permanente, Banner Health, Epson, Clorox, UCLA, California Closets, JP Morgan, and the The Bill and Melinda Gates Foundation. Jenna graduated elementary school in Iowa, college in Berkeley, and received several honorary “life” degrees in San Francisco and New York City. She lives in Los Angeles. https://www.program11.com/miriam-bookey daily 0.75 2024-06-18 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/1600893345762-G86BEOV33GZYK5QWM3IW/Headshot_Miriam-Full-Body.jpg Miriam Bookey - Meet Miriam Miriam began her career as a small-town journalist and columnist but segued into digital communications once she discovered its reach and potential for global impact. At AOL, she worked in corporate communications as a market analyst, helped the fledgling internet brand launch its first blog, and later returned to her journalism roots as managing editor for AOL CityGuide, where she first met her Program 11 Partner Jenna Briand. After leaving AOL, she proceeded to head communications and strategy for healthcare sector startup DoctorsDirect. Miriam and Jenna reconnected to join Mind Over Media, where they conceptualized and launched the print consultancy company’s digital content marketing practice. Together they helped the agency rebrand into Redbird, where they proceeded to win multiple awards, including Project of the Year from the Content Marketing Institute. Miriam’s passion is helping brands find, reach, and engage their audiences across platforms. She has worked with a range of global brands including Microsoft, ByteDance, Costco, and Clorox, and for institutions and philanthropies that include UCLA, The Bill and Melinda Gates Foundation, Roadtrip Nation, and the Ewing Marion Kauffman Foundation. Miriam graduated from the Robert D. Clark Honors College at the University of Oregon with a Bachelor of Arts Degree in Journalism and received a Master of Science Degree in New Communication Technologies from Boston University. She has two adult sons and resides in Los Angeles, California, with her husband and their matching shepherd mixes Niko and Otto. https://www.program11.com/banner-health-case-study daily 0.75 2026-08-19 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/07e3b17a-3af6-4b76-a5b8-48ce6701b0e8/Banner_Guidebook_Patient_Hip_Page_01.jpg Banner Health https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/5650f2d0-af0a-404f-a043-77b96bd3933d/Banner_Guidebook_Patient_Hip_Page_02.jpg Banner Health https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/94b6e645-161f-48b0-90e6-9734305f1730/Banner_Guidebook_Patient_Hip_Page_03.jpg Banner Health https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/94b57742-127c-481e-bdd9-e5702b73aaea/Banner_Guidebook_Patient_Hip_Page_05.jpg Banner Health 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Study A book cover titled "Taming the Wild West of Prescriptions" by GoodRx, featuring a desert scene with cacti and mountains in the background. https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/5ef5b93f-0b8d-4ecc-bbf0-bcea355cdace/Good+2.png GoodRx Research and Content Case Study An infographic titled 'The Prescription Landscape in Numbers' showing data on prescription medication needs, costs, and condition-specific costs in the U.S. It highlights that about 60% of Americans take at least one prescription medication, and about 25% take at least four. It also notes that 23% spend over $50 per month on prescriptions, 10% spend over $100, and 20% have without insurance. It lists the average out-of-pocket costs for conditions like hepatitis C, melanoma, fertility, excess fat, and Crohn's disease, with hepatitis C being the most expensive at $665.58. There is a quote at the bottom emphasizing the importance of health over game. The infographic has a GoodRx logo at the bottom left. https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/50fb8899-072e-488a-8142-22e9871e36ab/Good+4.png GoodRx Research and Content Case Study Yellow poster with black text reading 'GoodRx' and 'The rx for a better prescription experience' over a desert landscape with rock formations. https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/2a198073-584d-462c-b7b1-7be5f2cba657/Good+3.png GoodRx Research and Content Case Study Diagram illustrating the cycle of stress in healthcare, showing how higher medication prices cause delays, extra trips and calls, increased stress, reduced trust, and ultimately a burnout cycle. https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/4df50509-d45c-416b-b98c-8bbb9e7dca41/good+end.png GoodRx Research and Content Case Study Illustrated desert landscape with bushes, mountains, and a partly cloudy sky, promoting healthcare reform and medication management. 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insurance, easier refill systems, doctor and pharmacy coordination, and clearer pricing; includes a highlighted quote about streamlining communication among prescribers, pharmacists, and patients. https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/432aaa5e-7423-453d-b6e6-7af801d1c376/GoodRx+2.png https://www.program11.com/cmas daily 0.75 2026-08-24 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/eb9f31e5-6a51-4a89-a359-220c553dac66/EPSON.png Work with Program 11 through CMAS https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/1589258000590-SPYUO23UYXZBFYI41TU7/Microsoft.png Work with Program 11 through CMAS https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/f9357fa5-f36a-42f4-9991-4fb4451a9d35/Oracle.png Work with Program 11 through CMAS https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/530ec814-9c8f-47cc-b649-ae28e67b02dd/Headspace.png Work with Program 11 through CMAS 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https://www.program11.com/ai-search-visibility-guide daily 0.75 2026-08-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg AI Search Visibility Guide https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/6d6ce9d6-acc5-4337-84fa-c8c6a18cbbd7/imgg-demo-dr4UJ5bT.jpg AI Search Visibility Guide https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/d0c64311-b23a-4075-a6bb-08ec13a3bc11/imgg-demo-nD6Pzw4T.jpg AI Search Visibility Guide https://www.program11.com/sample-readiness-scope daily 0.75 2026-02-21 https://www.program11.com/sample-clarity-scope daily 0.75 2026-06-29 https://www.program11.com/everboarding daily 0.75 2026-03-12 https://www.program11.com/cbh-toolkit-case-study daily 0.75 2026-03-23 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/03830bb1-3e2e-4c9a-89b2-53cdf97ad040/CBH+1.jpg CBH Toolkit Case Study Cover page of the Community Partner Toolkit for Behavioral Health Services Act, featuring photos of diverse smiling individuals and the logo of the Commission for Behavioral Health. https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/bce3dbd8-1dd4-4716-9e58-370083776dcc/CBH2.jpg CBH Toolkit Case Study Page from a community partner toolkit outlining the community planning process for mental health services, including outreach, early intervention, full service partnerships, housing, workforce training, facility development, and behavioral health pilot projects. https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/97a147a8-ae7b-41b6-b554-b33579479b4f/CBH+3.jpg CBH Toolkit Case Study Green poster with the question, 'When does the community planning process happen?'. Text explains the schedule for updates to BHSA Integrated Plans, occurring every three years, with details about fiscal years and public activities. https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/02417f1e-021a-4068-a437-b8f78688c6ff/CBH+4.jpg CBH Toolkit Case Study Diagram of the Integrated Plan Timeline showing phases: Fall - Winter 2025/2026 for listening and learning, Winter - Early Spring 2025/2026 for drafting the plan, Late Spring 2026 for public review and comment, and Early Summer 2026 for approval and submission. https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/76cc50f9-90d8-45af-9b7e-8e7b5a02b91a/CBH+5.jpg CBH Toolkit Case Study Comparison chart of language options: on the left, green box labeled 'TRY THIS LANGUAGE' with examples such as 'Died by suicide,' 'Mental health challenges,' 'Person living with mental health challenges,' 'Person with a substance use disorder (SUD),' 'Substance use disorder (SUD),' 'Unusual or unpredictable behavior,' and 'Mental health hospital/treatment facility.' On the right, red box labeled 'AVOID THIS LANGUAGE' with phrases like 'Committed suicide,' 'Mental issues/mental illness (as a label),' 'Mentally ill person,' 'Addict, alcoholic,' 'Substance abuse,' 'Crazy, psycho,' and 'Asylum.' Below, there is a note explaining that words can help people feel respected and safe, urging the selection of language that centers the person and their experience. https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/93a7628d-6828-4975-b7e5-0d0c490cb8d2/CBH+6.jpg CBH Toolkit Case Study Page from a booklet titled 'Myths & Facts About the BHSA Community Planning Process (CPP)'. It lists three myths with facts: Myth 1 - 'You have to work for an organization to participate' with fact 'Anyone can participate'; Myth 2 - 'My opinion won't make a difference' with fact 'It really can'; Myth 3 - 'The county already knows what people need' with fact 'The county needs your lived experience to understand what's really happening in the community'. https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/11a62b59-f37b-4db0-9e7e-40e64ebe0fbf/CBH+Cover+2.jpg https://www.program11.com/adventure-pass-brand-strategy-case-study daily 0.75 2026-08-24 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/2932ff63-76f8-4670-97b7-6b4b18e81fdd/GetOut+cover+1.jpg Adventure Pass Brand Strategy & Research Case Study https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/4c94558e-606f-4446-994d-bea98ca698fa/GO+2.jpg Adventure Pass Brand Strategy & Research Case Study 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https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/8dbfc137-ce56-4aa6-a727-74e2dd1058a9/Spa+Tour+-+1080x1080+-+01.png https://video.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/755b2b5f-8a70-432c-b27e-2f26ef74ed30/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/755b2b5f-8a70-432c-b27e-2f26ef74ed30/thumbnail Swedish MedSPA Brand Positioning, Campaign and Content Case Study Program 11 led brand positioning, messaging, and campaign creative for Swedish MedSpa — research-backed audience microsegments, a defensible competitive position, and a social-first content suite designed for how women actually research, validate, and choose a MedSpa. https://video.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/ec13717b-cd83-445f-91f1-a3005695120b/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/ec13717b-cd83-445f-91f1-a3005695120b/thumbnail Swedish MedSPA Brand Positioning, Campaign and Content Case Study Program 11 led brand positioning, messaging, and campaign creative for Swedish MedSpa — research-backed audience microsegments, a defensible competitive position, and a social-first content suite designed for how women actually research, validate, and choose a MedSpa. https://video.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/368ed26d-9bd2-427d-8db2-ae75341c1fb4/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/368ed26d-9bd2-427d-8db2-ae75341c1fb4/thumbnail Swedish MedSPA Brand Positioning, Campaign and Content Case Study Program 11 led brand positioning, messaging, and campaign creative for Swedish MedSpa — research-backed audience microsegments, a defensible competitive position, and a social-first content suite designed for how women actually research, validate, and choose a MedSpa. https://www.program11.com/new-page daily 0.75 2026-08-19 https://www.program11.com/sample-cx-scope daily 0.75 2026-06-29 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Morgan Research and Strategy Case Study Open magazine showing a table of contents with images and text on white background. https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/69c7e3a1-b3c8-4ec8-a227-26681d4ee4e6/JP+Morgan+3.jpg J.P. Morgan Research and Strategy Case Study Open magazine showing an article about managing a portfolio in a volatile market, with sections discussing market ups and downs, and a background image of a roller coaster track. https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/82eec47b-2c47-4716-8419-b76ef1d361de/JP+Morgan+Asset+Management+Magazine https://www.program11.com/financial-services-research-led-pilot-case-study daily 0.75 2026-07-30 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/7e0da755-1550-4136-9656-b256df078149/FRBank+3.jpeg https://www.program11.com/timbertech-testimonial-research-strategy-case-study daily 0.75 2026-07-31 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/2c4a5d53-3271-48d2-852e-6c37f76e4bb9/timbertech+a+copy.jpg https://www.program11.com/california-closets-employer-brand-case-study daily 0.75 2026-07-31 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/3a8af1dd-abab-41f9-8df6-c925d2fce2b7/CC+manu.jpg https://video.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/e41da050-db8f-4779-a8da-d02115ecb42a/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/e41da050-db8f-4779-a8da-d02115ecb42a/thumbnail Employer Brand Strategy & Trade Workforce Case Study — California Closets Discover how Program 11 built an employer brand ethos, produced manufacturing videos, and created regional recruitment playbooks to solve skilled trade hiring for California Closets. https://www.program11.com/p11search daily 0.75 2026-08-24 https://www.program11.com/banner-health-community-video-case-study daily 0.75 2026-08-24 https://images.squarespace-cdn.com/content/v1/5eb5997a99ee955c088c629f/30edd64e-9b1a-4109-a0de-f74875a97453/Avant1.jpg https://www.program11.com/store daily 0.75